McDonald’s Wooing Young Customers With Technology

 
 
By eweek  |  Posted 2005-05-26 Email Print this article Print
 
 
 
 
 
 
 

An Illinois location is offering Internet service, photo printing and ring-tone downloads.

McDonald’s is trying to attract younger, tech-savvy customers by offering services, including Internet access, photo printing and ring-tone downloads with the use of an ATM-like device. The device is known as Blaze Net and is in use at a new flagship restaurant in Illinois. "It is clearly unique and not a traditional restaurant," said Bill Whitman, a McDonalds spokesman. "But it is a peek at the future of McDonalds through the use of technology, innovative design and contemporary space." The restaurant allows customers to do things they can’t do elsewhere, Whitman said. "With some of the media centers, you dont even need a credit or debit card. You can pay with cash and download your favorite songs onto your own CD."
Read the entire Chicago Tribune story here.
 
 
 
 
 
 
 
 
 
 
 

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