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By eweek  |  Posted 2003-08-20 Print this article Print

Long-Term Mission: Develop Cross-Division Synergies Once the IW gang gets Office 2003 out the door, watch for more teaming, inside the IW unit as well as between the IW unit and other Microsoft divisions. Microsofts goal: to connect the dots for customers and not have to count on them doing it themselves.
(Remember the companys "Better Together" campaign? The IW team will be jumping on that bandwagon in a major way in the coming months, with Better Togethers successor, "Integrated Innovation.")
"With Office, the whole is greater than the sum of the individual parts," says Eschbach. "Were coming up with scenarios for getting different products to work together. Aggregating our products together gives us (another) way to talk to customers." Gupta offers up some examples of how his real-time unit works with the businesses run by the other dream-team members.
  • Gupta has worked with Sinofsky on some Office features, such as Outlook 2003s inbox, which will provide for greater integration of instant messaging, for instance.
  • Gupta also is working hand-in-hand with Eschbach on the fall launch of Live Communications Server. The pair is hammering out some communication and collaboration Go To Market packages (GTMs) that will feature Office integrated with the real-time communications products.
  • Gupta is teaming with Rinearson on building a telephony accelerator, which will bundle together software, services and methodologies. Watch for the IW folks to start working more with other Microsoft teams, too, including MSN, Xbox (more real-time communications for gaming consoles) and Microsoft Business Solutions division, too. In any case, theres plenty of work ahead, team members agree. "To double productivity, you need to attack the problems impeding it," says Eschbach. "Thatll take us a decade." To learn more about Microsofts plans to kick-start Office sales, visit This updated story originally appeared in the May 23, 2003, issue of Microsoft Watch.


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