Microhoo or Screw You? - Microsofts Option 5

By Clint Boulton  |  Posted 2008-02-15 Print this article Print
Slide 11

Microsoft Should...

5. Best-Case Scenario
Microsoft needs to combine 1, 2 and 3 to ensure a successful deal. But the elephant's stomach will burst if it tries to swallow the water buffalo too quickly. Assuming the deal is consummated, Microsoft will have to throw out overlapping pieces, carefully integrate Yahoo properties with its own, and decide which search engine to keep and how to position the brands.


Since the ink dried on Microsoft's original $44.6 billion purchase offer for Yahoo on Jan. 31, Yahoo has been turning every which way for help, wheeling and dealing to avoid becoming the rival software giant's lunch. Here are some scenarios-


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