Microhoo or Screw You? - Microsoft's Option 5 (
Page 11 of 11 )
Microsoft Should...
5. Best-Case Scenario
Microsoft needs to combine 1, 2 and 3 to ensure a successful deal. But the elephant's stomach will burst if it tries to swallow the water buffalo too quickly. Assuming the deal is consummated, Microsoft will have to throw out overlapping pieces, carefully integrate Yahoo properties with its own, and decide which search engine to keep and how to position the brands.