Enterprise Applications - eWeek

Enterprise Applications: Microsoft Bing Takes Center Stage at Web 2.0 with Twitter Integration


Microsoft's Bing search engine stood front and center at the Web 2.0 Summit Oct. 21. In the morning, Bing Director Stefan Weitz discussed how Bing is targeting Google. That was just a warm-up. Later, Qi Lu, president of Microsoft's online services division, invited Yusuf Mehdi, senior vice president of Microsoft's online audience business, to unveil the Bing Twitter site. Bing Twitter indexes full Twitter content, including tweets and short links from Bit.ly, all to present a fire hose of real-time data for users. It's exciting, particularly because Google isn't indexing Twitter in real time ... yet. Take a stroll with Bing in this eWEEK slide show.
 
  • Bing's Weitz Introduces Himself
    Stefan Weitz shows off his Bing T-shirt by way of introduction to the crowd.
  • How Search Is Ripe for Innovation
    People are searching more and producing more sophisticated searches.
  • Search Challenges
    Weitz explains that 25 percent of searchers have to hit the back button to find the right search result.
  • Bing Decision Engine Defined
    What comprises Bing? These components.
  • What Bing Is Focusing on
    Bing is looking to play well with Twitter, Facebook, video, PCs and mobile devices.
  • Quicker Access to Knowledge
    Semantic search is part of the solution, presented in a sort of Rubik's Cube.
  • Microsoft's Qi Lu with Tim O'Reilly
    Qi Lu talks about Bing and associated search issues, including real-time integration and privacy concerns associated with indexing tweets.
  • Yusuf Mehdi Unveils Bing Twitter
    Lu invites Mehdi onstage to discuss Bing Twitter ... the demo slides follow!
  • Original Bing-Twitter Indexing
    This is what Twitter tweets looked like on Bing the last few months.
  • Here Is What Tweets Look Like Now
    The search engine looks at the quality of the results and assigns a social relevance score based on the number of followers a Twitter user has. Bing may also assign greater importance to higher-quality tweets, or those that have links to news stories. Finally, tweets that have been retweeted multiple times will receive more weight.
  • Hot Topic Tweet Tag Cloud
    Say that five times fast. The cloud groups hot Twitter topics.
  • Drilling Down into Tweets
    Notice the links to Bit.ly, taking users to the original news source pages.
  • Yankee Group Tweets
    Here's a group of hot, popular tweets.
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