Microsoft Dynamics Marketplace to Challenge Salesforce.com
Microsoft announced during its Worldwide Partner Conference that it will introduce Microsoft Dynamics Marketplace, a storefront of applications for Microsoft Dynamics CRM customers. The platform could challenge Salesforce.com's AppExchange2.Microsoft is going beyond challenging Salesforce.com in court: the IT giant announced during its Worldwide Partner Conference that it will introduce a Microsoft Dynamics Marketplace, a repository of applications for Microsoft Dynamics CRM customers, in September. The platform seems designed to counter Salesforce.com's recently announced AppExchange2, the cloud-based service provider's enterprise-application storefront. Microsoft made the announcement while unveiling Microsoft Dynamics CRM 2011, formerly dubbed "CRM5," whose beta launch is expected this September.
"This new online catalog will provide an easy way for partners to market and distribute solutions to Microsoft Dynamics customers," Umran Hasan, a spokesperson for Microsoft, wrote in a July 12 posting on The Microsoft Dynamics CRM Blog. "The marketplace will allow customers to quickly search, discover and apply industry-specific applications and solution extensions from Microsoft and its partners to help them accelerate and extend their CRM and ERP implementations."
Microsoft is also increasing the partner margins for online CRM, to 40 percent for first-year contract revenue.Microsoft previously released the third Community Technology Preview of Microsoft Dynamics CRM 2011 on March 25. The company has been positioning the offering as an alternative to products by cloud-based vendors such as Salesforce.com, with whom Microsoft is currently engaged in a fierce series of intellectual-property lawsuits. Although Microsoft Dynamics CRM has traditionally been focused on customer relationship management within a business context, Microsoft has issued a version of the platform for nonprofits and non-governmental organizations, with additional tools such as donation and pledge management, basic membership management, basic volunteer tracking, support for online payment solutions and campaign management.