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By Peter Galli  |  Posted 2003-06-02 Print this article Print
 
 
 
 
 
 
 


Flessner will also be making a series of announcements around upcoming new products and other news to underscore this message, but he declined to detail these ahead of his keynote. "But, for us, the Windows Server system is about helping the IT professional move his business forward rapidly. We do that by making it very simple to use so you can spend your time building applications and not managing and integrating a platform," Flessner said.
On the interoperability front, Flessner said Microsoft believes it has a lower total cost of ownership and the best implementation of Web services, which are the way that interoperability between two sophisticated applications is going to occur, he said.
The most advanced and numerous implementations of Web services are currently inside the firewall connecting a given customers heterogeneous systems together or through the firewall to known partners, he said. "The message we are pushing at TechEd is around business value. We believe that IT matters a lot, and we feel deeply about that. We want to help. Im not one to throw in the towel on IT as a business partner or its ability to help IT deliver a competitive advantage. "The fact that things have gotten a little complex and that the business moves rapidly should only challenge and excite us. We should not give up and say its commoditized and outsource. We really want to push hard and take it to the next level of innovation," Flessner said. Attendance at TechEd is up some 30 percent to 9,000 this year over last year as customers look to engineer complexity out of their environment. This is what is pulling customers in to look at Microsofts product offerings, Flessner said. The Windows Server System will be the center point for a lot of discussions at the conference as it is a set of technologies that "really give customers the ease of use they are looking for in their platform," he said. "I want to take IT professionals out of the integration business and put them into the application development business so they can provide value to their businesses," Flessner said. Microsoft will also be announcing that it plans to invest $1.7 billion into research and development for the Windows Server System in the 2004 financial year, which starts on July 1. TechEd is Microsofts premier technical training event for customers using its tools and technologies. The conference will feature more than 350 technical breakout sessions, and Microsoft Chief Trustworthy Computing Strategist Scott Charney will deliver Tuesdays keynote focused on helping IT professionals and developers make trustworthy computing actionable within their organizations. He will also announce the development of a new security training program offering customers additional support in conjunction with Microsofts Trustworthy Computing initiative. "The conference attracts a broad customer base: developers, IT professionals, decision makers and non-technical staff. We have different sessions to appeal to them all and the road maps we have, several of which Ill detail in my keynote," Flessner said. Latest Microsoft News:
For more on Microsoft, check out Microsoft Watch.


 
 
 
 
Peter Galli has been a financial/technology reporter for 12 years at leading publications in South Africa, the UK and the US. He has been Investment Editor of South Africa's Business Day Newspaper, the sister publication of the Financial Times of London.

He was also Group Financial Communications Manager for First National Bank, the second largest banking group in South Africa before moving on to become Executive News Editor of Business Report, the largest daily financial newspaper in South Africa, owned by the global Independent Newspapers group.

He was responsible for a national reporting team of 20 based in four bureaus. He also edited and contributed to its weekly technology page, and launched a financial and technology radio service supplying daily news bulletins to the national broadcaster, the South African Broadcasting Corporation, which were then distributed to some 50 radio stations across the country.

He was then transferred to San Francisco as Business Report's U.S. Correspondent to cover Silicon Valley, trade and finance between the US, Europe and emerging markets like South Africa. After serving that role for more than two years, he joined eWeek as a Senior Editor, covering software platforms in August 2000.

He has comprehensively covered Microsoft and its Windows and .Net platforms, as well as the many legal challenges it has faced. He has also focused on Sun Microsystems and its Solaris operating environment, Java and Unix offerings. He covers developments in the open source community, particularly around the Linux kernel and the effects it will have on the enterprise.

He has written extensively about new products for the Linux and Unix platforms, the development of open standards and critically looked at the potential Linux has to offer an alternative operating system and platform to Windows, .Net and Unix-based solutions like Solaris.

His interviews with senior industry executives include Microsoft CEO Steve Ballmer, Linus Torvalds, the original developer of the Linux operating system, Sun CEO Scot McNealy, and Bill Zeitler, a senior vice president at IBM.

For numerous examples of his writing you can search under his name at the eWEEK Website at www.eweek.com.

 
 
 
 
 
 
 

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