Microsoft may one day counter Google Apps Marketplace with a third-party
integration shop for cloud computing of its own, but if it does plan to, it's
not saying so.
Google March 9 launched its Google Apps Marketplace, an online store selling
business applications that integrate with and extend Google Apps.
For example, software maker Atlassian has written its project management
application to communicate with Google Calendar, Gmail and other Google Apps,
which in turn helps Atlassian's users collaborate better.
Google Apps Marketplace is the first major cloud computing shop of its kind since Salesforce.com's
launch of its AppExchange in 2006.
It's only natural to think Microsoft, with its increased attention to cloud computing, might respond in kind with a cloud computing
shop of its own. eWEEK asked Microsoft if it would offer a store similar to Google
Apps Marketplace.
"Microsoft doesn't have anything to say about future plans for an apps
marketplace, but I'm happy to look into any other questions about the partner
program that exists today," a Microsoft spokesperson told eWEEK.
That partner program is Pinpoint, which does include some SAAS (software as a
service) offerings. Microsoft also offers the Microsoft Online
Services partner program, but neither of these allow integration with
Microsoft applications through APIs.
However, unlike Google Apps Marketplace, these programs let third-party
programmers stitch functionality from cloud offerings such as Microsoft
Business Productivity Online Suite into their own applications.
Despite this, IDC analyst Melissa Webster
said Microsoft has always worked well through channels, avoiding a professional
services arm (which drives so much profit for IBM)
in favor of partnering with companies on custom implementations of its
software.
"That's something they've done well, but there's a difference between
listing partners on your Website and actually facilitating the trade in your
partners' solutions," Webster said.
Google is charging a $100 one-time placement fee plus 20 percent on
recurring software license revenues for Apps Marketplace. Developers set their
own prices for the applications. Developers must bring their own billing
systems for now, but Google will eventually enable application purchases from
the Marketplace through its Google Checkout payment system.
"[In the] long term, you would think Microsoft would be thinking about
an apps store on their own," Webster said.
Meanwhile, Google Apps Marketplace Product Manager Chris Vander Mey told
eWEEK March 16 that shop's reception has been solid in its first full week of
existence. Within the first 24 hours, four Marketplace partners each logged
over 1,100 domains installed.
"That's a tremendous response," Vander Mey said, noting that new
applications are already showing up in the marketplace. "We're extremely
pleased by the reception and the adoption." Google will post more specific
figures on the Marketplace soon, he said.
Analysts from Jefferies and Co. said the Google Apps Marketplace should be
welcomed by SAAS application developers who'll gain distribution access to
Google Apps' 2 million businesses and 25 million individual users.
"Small businesses and individual teams who want cloud-based apps may
find the ability to search, discover, demo and purchase such services in a
single place compelling, especially since these services will be well
integrated with Google Apps," Jefferies analyst Youssef Squali wrote in a
March 12 research note.
Enterprise Applications News & Reviews 
