News Analysis: With Apple planning on launching its Mac App Store soon, the question arises about whether or not this puts more pressure on Microsoft to open a Windows-based app store of its own.
though Apple is planning on launching its Mac App Store to 90 countries on Jan.
6, some of the attention in the OS space must now turn to Microsoft. The
venerable software company has millions of customers around the globe using
Windows. That makes it seem like the perfect fit and time to deliver a Mac App
Store alternative to users.
abounds that Microsoft might offer a Windows-based app store of its own. But so
far, Apple has been leading the charge, recognizing the revenue and growth potential
afforded by its App Store. For its part, Microsoft seemingly hasn't been
concerned about the updates Apple plans to make to Mac OS X.
that might be a mistake. Microsoft won't lose control over the operating system
market, but if the Mac App Store works as well as Apple's mobile alternative,
the software giant might have no other choice but to respond with something of
its own. It would be the smart move.
to find out why Microsoft should offer a
Mac App Store competitor sooner rather than later
The Mac App Store makes sense
and foremost, it's important for Microsoft
to realize that the Mac App Store makes a lot of sense.
It not only will
deliver more software options for consumers, but it should offer them an
experience that they've shown to enjoy in the mobile market. Beyond that, it
could be a key revenue driver for Apple going forward. Microsoft can't let that
slip away by turning its back on an app store of its own.
It can steal some developers away
nothing else, Apple has been able to attract a growing number of developers to
its products. And they have spent the lion's share of their time creating
programs for the company's smartphone and tablet. By offering an app
marketplace of its own, Microsoft could potentially bring some of those
developers back to its platform to create programs for Microsoft's operating
It would hurt Apple's offering
might be first to the market with an app store, but that doesn't mean that
Microsoft can't hurt the Mac maker's option if it comes up with a marketplace
of its own. After all, Microsoft currently has millions of Windows customers
around the globe, and far more users than Apple has. The impact a Windows
alternative would have could be huge, compared to that of Apple's marketplace.
It's unexpected from Microsoft
face it: Microsoft isn't the most forward-thinking company any longer. For
years, it was on the edge of innovation, but now it seems that it's waiting for
other companies, including Apple and Google, to innovate first. It's an issue.
But if Microsoft can come up with a Windows app store of its own, it
might just prove that it really does know what the future will look like