Building the Channel
Both products are available now, priced at $495 for the client access license, and are the "first of a series of applications you will see around the mobility offerings for our ERP solutions," Edson said. Click here to read more about Microsofts plans to invest in the channel and verticals through OEM deals and code acquisitions.In addition, Microsoft wants to accelerate the adoption of Dynamics as a development platform by leading ISVs, which will result in more solutions being developed using Dynamics ERP and CRM. More than 200 ISVs have committed to develop on the Microsoft Dynamics platform and deliver upgrades to more than 20,000 customers in 2007, Edson said. As such, the company is introducing its Dynamics Partner Scorecard and Partner Benchmarks to improve management and best-practice sharing across its partner community, as well as launching in July the Certified for Microsoft Dynamics program, which is designed to build a strong portfolio of certified solutions. Microsoft will also co-fund with up to $10,000 in marketing for the first 250 Dynamics solutions that are certified. To read more about the Dynamics CRM Analytics Foundation, click here. This new certification initiative applies to all Microsoft Dynamics products, and there will be unique stamps for each of those product pipelines, Edson said, adding that while the company has always had quality control with its ISVs in the past, "this takes it up a level and goes above and beyond the industry bar for a logo-type program. "ISVs will have to go through a series of rigorous technical tests and have 10 customer references that Microsoft will check on itself, rather than having its partners do this. So, once approved, customers will know that this is a quality solution," Edson said. These partners will also participate in channel-building events and gain early access to prerelease products so as to see new applications come to market more quickly. In addition, Microsoft is introducing a new logo that Dynamics ISVs may use to highlight their Certified for Microsoft Dynamics solutions. Click here to read more about Microsofts unveiling of Dynamics CRM Live in 2006. Current partners such as Randy Forkner, president of Collins Computing, in Mission Viejo, Calif., welcome these initiatives. "Our decision to bet on the Microsoft platform was the right one," Forkner said. "The investments that Microsoft Dynamics has made over the years and continues to make in helping its partners grow their capacity and provide opportunities has helped me build a strong, profitable business that my customers have counted on since 1986." Check out eWEEK.coms for the latest news, reviews and analysis about productivity and business solutions.
"We are also extending our partnership with Motorola to include marketing and channel activities so as to help channel partners provide a complete mobile solution, consisting of both applications and devices," Edson said.