Building the Channel

By Peter Galli  |  Posted 2007-07-10 Print this article Print

Both products are available now, priced at $495 for the client access license, and are the "first of a series of applications you will see around the mobility offerings for our ERP solutions," Edson said. Click here to read more about Microsofts plans to invest in the channel and verticals through OEM deals and code acquisitions.
"We are also extending our partnership with Motorola to include marketing and channel activities so as to help channel partners provide a complete mobile solution, consisting of both applications and devices," Edson said.
In addition, Microsoft wants to accelerate the adoption of Dynamics as a development platform by leading ISVs, which will result in more solutions being developed using Dynamics ERP and CRM. More than 200 ISVs have committed to develop on the Microsoft Dynamics platform and deliver upgrades to more than 20,000 customers in 2007, Edson said. As such, the company is introducing its Dynamics Partner Scorecard and Partner Benchmarks to improve management and best-practice sharing across its partner community, as well as launching in July the Certified for Microsoft Dynamics program, which is designed to build a strong portfolio of certified solutions. Microsoft will also co-fund with up to $10,000 in marketing for the first 250 Dynamics solutions that are certified. To read more about the Dynamics CRM Analytics Foundation, click here. This new certification initiative applies to all Microsoft Dynamics products, and there will be unique stamps for each of those product pipelines, Edson said, adding that while the company has always had quality control with its ISVs in the past, "this takes it up a level and goes above and beyond the industry bar for a logo-type program. "ISVs will have to go through a series of rigorous technical tests and have 10 customer references that Microsoft will check on itself, rather than having its partners do this. So, once approved, customers will know that this is a quality solution," Edson said. These partners will also participate in channel-building events and gain early access to prerelease products so as to see new applications come to market more quickly. In addition, Microsoft is introducing a new logo that Dynamics ISVs may use to highlight their Certified for Microsoft Dynamics solutions. Click here to read more about Microsofts unveiling of Dynamics CRM Live in 2006. Current partners such as Randy Forkner, president of Collins Computing, in Mission Viejo, Calif., welcome these initiatives. "Our decision to bet on the Microsoft platform was the right one," Forkner said. "The investments that Microsoft Dynamics has made over the years and continues to make in helping its partners grow their capacity and provide opportunities has helped me build a strong, profitable business that my customers have counted on since 1986." Check out eWEEK.coms for the latest news, reviews and analysis about productivity and business solutions.

Peter Galli has been a financial/technology reporter for 12 years at leading publications in South Africa, the UK and the US. He has been Investment Editor of South Africa's Business Day Newspaper, the sister publication of the Financial Times of London.

He was also Group Financial Communications Manager for First National Bank, the second largest banking group in South Africa before moving on to become Executive News Editor of Business Report, the largest daily financial newspaper in South Africa, owned by the global Independent Newspapers group.

He was responsible for a national reporting team of 20 based in four bureaus. He also edited and contributed to its weekly technology page, and launched a financial and technology radio service supplying daily news bulletins to the national broadcaster, the South African Broadcasting Corporation, which were then distributed to some 50 radio stations across the country.

He was then transferred to San Francisco as Business Report's U.S. Correspondent to cover Silicon Valley, trade and finance between the US, Europe and emerging markets like South Africa. After serving that role for more than two years, he joined eWeek as a Senior Editor, covering software platforms in August 2000.

He has comprehensively covered Microsoft and its Windows and .Net platforms, as well as the many legal challenges it has faced. He has also focused on Sun Microsystems and its Solaris operating environment, Java and Unix offerings. He covers developments in the open source community, particularly around the Linux kernel and the effects it will have on the enterprise.

He has written extensively about new products for the Linux and Unix platforms, the development of open standards and critically looked at the potential Linux has to offer an alternative operating system and platform to Windows, .Net and Unix-based solutions like Solaris.

His interviews with senior industry executives include Microsoft CEO Steve Ballmer, Linus Torvalds, the original developer of the Linux operating system, Sun CEO Scot McNealy, and Bill Zeitler, a senior vice president at IBM.

For numerous examples of his writing you can search under his name at the eWEEK Website at


Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel