Next-Gen Kiosks Could Guide You Through Holiday List
Opinion: Yes, Virginia, There Is A New Kiosk. While mostly being used to scan bar codes for prices, Evan Schuman argues that the self-service devices have the potential to help customers check off items on long shopping lists.Shoppers this holiday season are going to run into a blizzard of next-generation kiosks, about three times as many of the devices as they saw last year, according to a new report from analyst firm Frost & Sullivan. The report comes as retailers learn that its better to give than to receive, especially when CRM (customer relationship management) and self-service are involved. The kiosks will be hung by the aisle with Care®, in hopes that Mr. Customer soon will be there. The products were nestled all snug on their shelves, with visions of buyers wanting to scan bar codes themselves. But these are not old-fashioned kiosks. The analyst report is seeing a surge of interest in current-generation PoD (point-of-decision) kiosks, which Frost defines very specifically: a standalone or networked, interactive, self-service device with a primary customer interface in the form of a touchscreen or programmable buttons.
The typical PoD has a diagonal screen size between 5 inches and 9 inches, resolution no less than quarter VGA, and multimedia capabilities including full-motion animation, according to the Frost definition.