Omniture, which creates online business optimization software, releases a suite of applications designed to allow sales teams to more efficiently interact with customers and save marketing dollars while doing so. The enterprise has been increasingly focused on apps that allow for more granular analysis and decision making, in keeping with the need to save money in todays economy.Omniture,
which provides on-demand Web analytics and online business optimization
services, has announced the release of the Omniture Online Marketing Suite,
designed to allow sales teams and marketers to more effectively utilize their
customer data to make sales.
The application suite, whose products can be used individually or in customized
combination, builds on several strategic acquisitions and newly developed
solutions by Omniture.
Applications include Visitor Acquisition Applications, meant to streamline
customer acquisition; Conversion Applications, which allow marketers to test
key messages, target customer segments and analyze customers behavioral data
to better leverage their merchandising strategies; Online Analytics
Applications, useful in consolidating data about customer interactions; and
Multi-Channel Analytics Applications, which allow data consolidation across all
customer touch points.
The companys ultimate goal is to optimize marketers and sales teams
interactions with customers, boosting the efficiency of marketing dollars.
"The Suite further illustrates our transition from a Web analytics company
to an optimization company," Josh James, CEO
and co-founder of Omniture, said in a statement. "We have been executing
on this strategy for the past several years, making strategic acquisitions,
developing products and forming the partnerships needed to bring it all
together to help marketers optimize ad spend and conversion."