Question of Hubris
"My impression is most Oracle database instances out there in the world arent directly exposed to attack because of the way data centers are organized," he said. "If we were getting stories about people whose systems were brought to their knees or getting security breaches, if this was coming up in multiple places, that would be an area for concern," Olofson said.Olofson said he also expects Oracle to spend a considerable amount of time talking about its mid-market strategy and the process of migrating between different editions of the Oracle 10g database. Click here to read about doubts about Oracles prospects for success in integrating the disparate CRM products it has acquired over the past year. "What Im really curious to find out is how customers view the rather big steps to take to go from [Standard Edition One] to Standard Edition and then to Enterprise Edition," he said. While there are big jumps in cost, the technology is basically the same in Standard Edition and Standard Edition One, Olofson observed. The only difference is license restrictions. Another issue that customers may take interest in is how Oracle will support open standards in its products, said Wayne Kernochan, president of Infrastructure Associates, a market research firm. Software producers like Oracle should take a hand in developing an industry-wide open standard for RFID (radio frequency identification) technology, Kernochan said. There is an impetus by the "Wal-Marts and the governments of the world to make [RFID] more open and more standardized," said Kernochan, who said he would like to see more discussion of this idea in the industry. Enterprise information integration is another concept that Oracle would do well to talk about during OpenWorld, Kernochan said. This concept involves developing "a data management veneer" that would give users and database administrators the ability to view and access all types of data stored in multiple databases as if it were stored in "one gigantic database," Kernochan said. Enterprises really need this capability, because it is virtually impossible for any enterprise to organize its data in a single database or even multiple databases from a single vendor, he said. The reality is that all enterprises have islands of corporate data stored in multiple databases from multiple vendors, he said. The idea of master data management is a "huge discussion" these days among database administrators, he said. "I would drop dead if [Oracle] actually said something about it, but I would die happy," said Kernochan. OpenWorld will continue through Thursday at the Moscone Center in San Francisco. Check out eWEEK.coms for the latest news, reviews and analysis about productivity and business solutions.
Customers and commentators are quick to voice their concerns because of what they see as the "hubris of Oracle advertising," which has contended that its database is unbreakable, he said. But in the absence of solid evidence about the level of vulnerability, "I cant get too excited about it," Olofson said.