Oracle aims for increased enterprise usability with five new add-ons to its Oracle CRM On Demand Release 16, including e-billing, sales library and disaster recovery apps. In doing so, Oracle hopes to gain a customer advantage over other CRM developers.
has announced five new add-ons to Oracle CRM
On Demand Release 16.
The applications include Oracle Self-Service E-Billing On Demand, Oracle Sales
Library, Oracle CRM On Demand Deal
Management, Oracle CRM On Demand Enterprise
Disaster Recovery, and Oracle AIA
integration from Oracle CRM On Demand to JD
Oracle CRM On Demand Release 16 already
contained several tools designed to support sales teams' sales, service and
marking efforts, including increased language support, improved reporting
tools, and the ability to customize applications at all three user interface,
business process and data layers.
originally released Oracle CRM On Demand Release 16 on Jan. 27, in a move
designed to counter Salesforce.com's SAAS (software as a service) CRM, a
Oracle is betting that the enterprise will prefer its platform, which offers
a hosted single-tenant standard edition. In its version, clients can access a
dedicated hardware and software stack, in contrast to a multitenant model,
where users share application servers and databases.
Oracle has also cast an eye toward how its CRM
and add-ons can add to enterprises' current need, in the current economic
environment, to streamline their organizations and tactically slice budget
lines over the short to medium term.
"Over the past several months-and looking forward over the turbulent
climate-our customers have been looking for more nuanced ways to grow."
Mark Woollen, vice president of Oracle's Social CRM,
said in an interview. "Companies are looking for more intelligent ways to
Hence, an add-on such as Oracle CRM On
Demand Deal Management, which allows a salesperson, via an analytically focused
workbench, to see what other salespeople within the organization are selling a
particular product for, and tailoring their own pricing accordingly. In turn,
this could potentially increase both margins and contributions to
Other Oracle add-ons include the Oracle Sales Library, which acts as a single
repository for an organization's sales materials, helping sales teams
efficiently select relevant content for their presentations; and Oracle CRM
On Demand Enterprise Disaster Recovery, providing annual disaster simulation
and database synchronization in real time.
Oracle Self-Service E-Billing On Demand will allow organizations to direct
customers toward online bill-paying and integrate statement data from any
The Oracle CRM On Demand Integration Pack
for JD Edwards EnterpriseOne supports critical business-process flows via a
prebuilt integration solution, connecting CRM
On Demand with JD Edwards EnterpriseOne at the data, user interface and
business process levels.
"These latest products ... demonstrate how Oracle innovates to deliver an
unrivalled, complete CRM experience for
maximum business value and benefits," Anthony Lye, Oracle senior vice
president of CRM, said in a statement.
Oracle's goal, according to Lye, has been to offer organizations "the
flexibility and options that positively impact business results at every
Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.