Oracle Introduces Agile Customer Needs Management
Oracle's Agile Customer Needs Management software platform allows customers to capture and prioritize product ideas, product requirements and customer feedback from a variety of internal and external sources. The software integrates social tools such as the ability to tag, review and leave comments for other users. Oracle's steady releases throughout 2010 seem part of the company's plan to become the largest IT systems vendor in the world, with products designed to provide functionality at each level of a typical enterprise stack.Oracle is rolling out part of its Product Value Chain suite called Agile Customer Needs Management, a "collaborative, open-innovation" software platform that allows customers to capture and prioritize product ideas, product requirements and customer feedback from a variety of internal and external sources. In theory, this allows product teams to find the right ideas and capitalize on them. Oracle's Product Value Chain suite includes Agile Product Lifecycle Management, Oracle Product Hub, Oracle's AutoVue Enterprise Visualization and Oracle Product Data Quality, all of which combine to help a business manage a product throughout its lifecycle. Like a number of recent enterprise software products that integrate social networking tools, Agile Customer Needs Management includes the ability to tag, review and leave comments.
"We are broadening our Product Value Chain leadership with the launch of Agile Customer Needs Management, allowing companies to effectively manage creative ideas and customer requirements that will generate the most value for their R&D investment," Hardeep Gulati, Oracle's vice president of PLM (product lifecycle management) and PIM (product information management) product strategy, said in a June 21 statement. "By providing enterprise 2.0 social features and an easy-to-use user interface, [Oracle makes it so that] customers can leverage the collective intelligence of their employees, customers and partners to identify the features with greatest market potential. This helps promote a culture of open innovation."