Oracle's Agile Customer Needs Management software platform allows customers to capture and prioritize product ideas, product requirements and customer feedback from a variety of internal and external sources. The software integrates social tools such as the ability to tag, review and leave comments for other users. Oracle's steady releases throughout 2010 seem part of the company's plan to become the largest IT systems vendor in the world, with products designed to provide functionality at each level of a typical enterprise stack.
Oracle is rolling out part of its Product Value Chain suite called Agile
Customer Needs Management, a "collaborative, open-innovation"
software platform that allows customers to capture and prioritize product
ideas, product requirements and customer feedback from a variety of internal
and external sources. In theory, this allows product teams to find the right ideas
and capitalize on them.
Oracle's Product Value Chain suite includes Agile Product Lifecycle
Management, Oracle Product Hub, Oracle's AutoVue Enterprise Visualization and
Oracle Product Data Quality, all of which combine to help a business manage a
product throughout its lifecycle. Like a number of recent enterprise software
products that integrate social networking tools, Agile Customer Needs
Management includes the ability to tag, review and leave comments.
"We are broadening our Product Value Chain leadership with the launch
of Agile Customer Needs Management, allowing companies to effectively manage
creative ideas and customer requirements that will generate the most value for
their R&D investment," Hardeep Gulati, Oracle's vice president of PLM (product
lifecycle management) and PIM (product information management) product strategy,
said in a June 21 statement. "By providing enterprise 2.0 social features
and an easy-to-use user interface, [Oracle makes it so that] customers can
leverage the collective intelligence of their employees, customers and partners
to identify the features with greatest market potential. This helps promote a
culture of open innovation."
Oracle's steady releases throughout 2010 seem part of the company's larger
plan to become the largest IT systems vendor in the world. On June 14, the
company introduced
Oracle
Business Process Management Suite 11g, a component of Oracle Fusion Middleware
that combines business process administration with collaboration tools in a
single platform. The company has been touting the offering's combination of
middleware platform and social networking as an industry first.
"Today, critical business processes span disparate systems across the
enterprise, making it difficult to model, monitor or manage them," David
Shaffer, vice president of product management for Oracle Fusion Middleware, said
in a June 14 statement. "Built on a unified process foundation, Oracle
Business Process Management Suite 11g enables organizations to engage both
businesses and IT users more easily in the management of core business
processes and simplify the complete business process life cycle."
The platform includes a "unified process engine" for executing
BPEL (Business Process Execution Language) and BPMN processes, as well as human
workflow and rules, and allows for end-to-end management of business processes.
Its social components allow users to collaborate through wikis and blogs and
establish "team spaces."
Another of Oracle's recent releases was Oracle Enterprise Content Management
Suite 11g, also a component of Oracle Fusion Middleware, which combines a
variety of the company's back-end offerings, including process and records
management, into a complete system. That followed Oracle Enterprise Manager
11g, a platform for consolidating various systems management and support tools
with an integrated interface.
Email
Print
