Oracle Continues Move to Customer-Facing Apps With FatWire Buy

By Chris Preimesberger  |  Posted 2011-06-21 Print this article Print

FatWire provides software tools and accompanying services, including a content server, an engagement server, a mobility server, digital asset management and more.

The terms "Oracle Corp." and "Web experience" aren't often used in the same sentence, but that's all changing now.

The huge database and IT infrastructure provider June 21 revealed that it is buying Mineola, N.Y.-based FatWire Software, which describes itself as a provider of  "Web experience management solutions." Terms of the transaction were not disclosed by either company.

Breaking down the "Web experience" declaration: FatWire provides both software tools and accompanying services. Its nine tools for content management include a content server, an engagement server, a mobility server, digital asset management and others.

On its services side, FatWire architects, designs, develops and deploys content-centric applications and Websites for its customers on a global basis. 

FatWire, founded in 1996, has about 500 enterprise customers in verticals that include financial services, media, technology, manufacturing, public sector, retail, and health care.

Oracle, which since the 2010 acquisition of Sun Microsystems has been mostly focused on developing its IT data center infrastructure business, has made two buys in the last six months that indicate the company is now looking to engage in other markets.

In addition to the FatWire deal, Redwood City, Calif.-based Oracle bought e-commerce software maker Art Technology Group in November 2010 for $1 billion. ATG provided Oracle with customer-facing applications, including analytics, click-to-call and call tracking features, aimed at helping customers navigate Oracle's growing Web presence.

"FatWire solutions ... offer a targeted and interactive online experience across Web and mobile channels," said FatWire President and CEO Yogesh Gupta. "This acquisition is expected to provide FatWire customers with expanded products and services to help them achieve their online customer experience goals."

Oracle said the FatWire deal is expected to close in the next few weeks.

Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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