Analysts are less enthusiastic than customers

By Renee Boucher Ferguson  |  Posted 2008-02-05 Print this article Print

For SOA governance, Oracle includes a Business Services Repository, a catalog of objects, messages and services that comprise integration scenarios in the AIA ecosystem, and a Composite Application Validation System that provides a test environment for integration Web services.

Fusion Middleware, on the other hand, contains all the technology that puts AIA to work. A BPEL Process Manager, enterprise service bus, JDeveloper development tools, Business Activity Monitoring and process analysis tools, business intelligence and system monitoring tools, a Web services manager and Web services repository.

Analysts are less enthusiastic than customers, not so much about what AIA might be able to accomplish with process integration, but about its feasibility as a product.

"AIA doesn't exist," said Bernstein Research analyst Charles Di Bona.

With the growing number of disparate applications under the Oracle umbrella-Oracle just keeps adding to the list with more acquisitions-Enterprise Applications Consulting principal Joshua Greenbaum said the AIA strategy is more strategic internally than it is externally.

Greenbaum said that to be successful, AIA has to be "very extensive" with industry and data models that are "very, very fast" so that integration happens in as much a real time fashion as customers expect (versus batch type processing).

"Oracle definitely needs to get customers to buy this," he said. "Without this piece of technology, the long-term strategy just doesn't work. My understanding is customers are very interested. They're saying, -Give it to us now, give it to us yesterday.' Clearly there's a demand. But if the product isn't there today, there's an execution issue."

Aubrejuan admitted to initial stumbling blocks with the AIA strategy.

"The challenge we had at first is we only had Process Integration Packs," he said. "The story is not the PICs themselves, but how it's being done. We didn't have the Foundation Pack. We were only talking to customers where they had a specific need-when they had to edge applications from us [that needed integration]. When I go and talk to customers, I spend most of time on AIA because it really helps them. Anyone with a global picture really understands.

"It's getting there," Aubrejuan said. "In five years [AIA] will be the only way things are built and deployed. Applications will be deployed from the middleware out. It's still early days."



Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel