Oracle, SAP, Salesforce Fight for CRM Market Share: IDC
As growth continues, the competition among CRM vendors is escalating as market leads start to get slim.Despite a small slowdown in the growth of the CRM applications market, overall growth was up 11.2 percent year-over-year for the second half of 2011, down slightly from the first half of the year, according to IT research firm IDC's latest Worldwide Semiannual CRM Applications Tracker, which covers more than 190 global and local CRM vendors across a total of 49 countries. As growth continues, the competition among CRM vendors is escalating as market leads start to get slim. Among the top five CRM vendors worldwide, Oracle holds a slight lead, with 11 percent market share, followed by SAP, with 9.9 percent share, with Salesforce.com fast behind it, with a 9.5 percent stake. Avaya and SEC rounded out the top five with market shares of 3.6 percent and 3.3 percent, respectively. CRM vendors categorized under other comprised 62.7 percent of the market, according to IDC figures.
Geographically, Oracle holds the lead in the Asia-Pacific region outside of Japan, while SAP has established itself as the leader in the Europe, Middle East and Africa (EMEA), as well as the Latin American markets. Salesforce.com is currently doing well in the North American and Japanese markets. The competitive scenario for the worldwide CRM applications market is becoming decidedly more interesting, the report noted.