Clarifying Ellison

By Lisa Vaas  |  Posted 2003-09-11 Print this article Print

In his Q&A session, Phillips went on to clarify a statement, made by Ellison in the early days of the takeover attempt, that Oracle wouldnt actively market PeopleSoft applications. Oracle officials later stated that they would still enhance and support PeopleSoft software but would eschew spending much on marketing. "Thats why theyre in trouble now," he said. "The market for their product is maturing. It will be more expensive each quarter to convince people who dont have their product to have it. We wouldnt do all the marketing. Big conferences like this, advertising, thats all expensive." In yet another ironic twist, OracleWorld, the expensive, "big conference like this," ground to a halt less than an hour after Phillips concluded his talk, after convention center officials were notified by police of a security threat in one of the convention center halls.
Phillips went on to defend Oracles plan to slack off on R&D for PeopleSoft software following a successful takeover. In supporting multiple product lines, lack of research and development dollars will actually help PeopleSoft customers, he said. "If we took PeopleSofts approach and tried to do integration with three middlewares, product sets and data models, and tried to merge it all together into some sort of strategy, it will be tough to sell and develop and support all three with the same strategy.
"If you designate one to focus on and the rest we maintain and take forward and only add what customers want us to add, and dont spend time adding features to enter, [for example,] the higher-ed market in Belgium," Phillips said. "Software companies have to do that to get growth. The beauty is if we had PeopleSoft, all development goes to enhance existing customers needs. Were not trying to enter new markets with those development dollars." Discuss this in the eWeek forum.

Lisa Vaas is News Editor/Operations for and also serves as editor of the Database topic center. Since 1995, she has also been a Webcast news show anchorperson and a reporter covering the IT industry. She has focused on customer relationship management technology, IT salaries and careers, effects of the H1-B visa on the technology workforce, wireless technology, security, and, most recently, databases and the technologies that touch upon them. Her articles have appeared in eWEEK's print edition, on, and in the startup IT magazine PC Connection. Prior to becoming a journalist, Vaas experienced an array of eye-opening careers, including driving a cab in Boston, photographing cranky babies in shopping malls, selling cameras, typography and computer training. She stopped a hair short of finishing an M.A. in English at the University of Massachusetts in Boston. She earned a B.S. in Communications from Emerson College. She runs two open-mic reading series in Boston and currently keeps bees in her home in Mashpee, Mass.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel