In his Q&A session, Phillips went on to clarify a statement, made by Ellison in the early days of the takeover attempt, that Oracle wouldnt actively market PeopleSoft applications. Oracle officials later stated that they would still enhance and support PeopleSoft software but would eschew spending much on marketing. "Thats why theyre in trouble now," he said. "The market for their product is maturing. It will be more expensive each quarter to convince people who dont have their product to have it. We wouldnt do all the marketing. Big conferences like this, advertising, thats all expensive." In yet another ironic twist, OracleWorld, the expensive, "big conference like this," ground to a halt less than an hour after Phillips concluded his talk, after convention center officials were notified by police of a security threat in one of the convention center halls."If you designate one to focus on and the rest we maintain and take forward and only add what customers want us to add, and dont spend time adding features to enter, [for example,] the higher-ed market in Belgium," Phillips said. "Software companies have to do that to get growth. The beauty is if we had PeopleSoft, all development goes to enhance existing customers needs. Were not trying to enter new markets with those development dollars." Discuss this in the eWeek forum.
Phillips went on to defend Oracles plan to slack off on R&D for PeopleSoft software following a successful takeover. In supporting multiple product lines, lack of research and development dollars will actually help PeopleSoft customers, he said. "If we took PeopleSofts approach and tried to do integration with three middlewares, product sets and data models, and tried to merge it all together into some sort of strategy, it will be tough to sell and develop and support all three with the same strategy.