Plans for Automotive Web, E-mail Stall

 
 
By Lisa Vaas  |  Posted 2002-01-08 Print this article Print
 
 
 
 
 
 
 

New car buyers can get zero percent financing, but they shouldn't expect e-mail or dashboard-delivered stock quotes in their new vehicles anytime in the near future, according to a new, global study of 103 executives at automotive manufacturers and suppli

New car buyers can get zero percent financing, but they shouldnt expect e-mail or dashboard-delivered stock quotes in their new vehicles anytime in the near future, according to a new, global study of 103 executives at automotive manufacturers and suppliers conducted by KPMG LLP, in Detroit. Of the executives surveyed, 71 percent said that the highest priority for telematics use over the next five years will be for emergency notification. Sixty-eight percent said diagnostics and repair tools will be the most important use of the technology, followed by navigation (66 percent) and traffic management (60 percent). Messaging scored a low 33 percent, while accessing content such as stock quotes or sports scores was at the bottom of the list, at 19 percent. Indeed telematics as a whole ranked fourth, at 41 percent, when executives were asked to identify the most important innovations to come in the next five years. It was outranked by safety innovations (68 percent), fuel-cell technology (64 percent) and drive-by-wire electronics (50 percent).
Contributing to telematics fading from the technology scene may be that a full 33 percent of those surveyed didnt know what the term meant. Brian Ambrose, national industry director of KPMGs Industrial and Automotive practices, thinks that none of this is good news for the industry or the technology. "This doesnt bode well for an industry trying to sell these new technologies," he said in a statement. "What consumers want is value and safety. In fact, safety has been the sole driver of the penetration of telematics around the globe to date."
 
 
 
 
Lisa Vaas is News Editor/Operations for eWEEK.com and also serves as editor of the Database topic center. Since 1995, she has also been a Webcast news show anchorperson and a reporter covering the IT industry. She has focused on customer relationship management technology, IT salaries and careers, effects of the H1-B visa on the technology workforce, wireless technology, security, and, most recently, databases and the technologies that touch upon them. Her articles have appeared in eWEEK's print edition, on eWEEK.com, and in the startup IT magazine PC Connection. Prior to becoming a journalist, Vaas experienced an array of eye-opening careers, including driving a cab in Boston, photographing cranky babies in shopping malls, selling cameras, typography and computer training. She stopped a hair short of finishing an M.A. in English at the University of Massachusetts in Boston. She earned a B.S. in Communications from Emerson College. She runs two open-mic reading series in Boston and currently keeps bees in her home in Mashpee, Mass.
 
 
 
 
 
 
 

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