Quixtar: Cleaning Up - Page 2

By Kim S. Nash  |  Posted 2004-06-21 Print this article Print

Quixtar Base Case

Headquarters: 5101 Spaulding Plaza, Ada, MI 49355

Phone: (616) 787-6000

Business: Online sales of private-label home and health products; the sister company of Amway

Top Web Technologist: Jim Blodgett, manager of the Internet business group

Financials for 2003: $1 billion in sales, up from $901 million in 2002; privately held.

Challenge: To appeal not only to its community of registered "independent business owner" customers but also to everyday shoppers who arent part of the Quixtar network.

Baseline Goals:

  • Refine Web site design and functionality to improve sales from todays rate of roughly $3 million per day.

  • Store 10 days worth of online sales sessions, which is 18,000 sessions or 2 terabytes of data.

  • Roll out Web site troubleshooting software to all 50 customer service agents, up from 30 today.

    Senior Writer
    Kim has covered the business of technology for 14 years, doing investigative work and writing about legal issues in the industry, including Microsoft Corp.'s antitrust trial. She has won numerous awards and has a B.S. degree in journalism from Boston University.

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