Bucking the trend in the CRM space is Salesnet, a hosted CRM service provider that barely provides any CRM functionalityand is proud of it.Bucking the trend in the CRM space is Salesnet, a hosted CRM service provider that barely provides any CRM functionalityand is proud of it. Instead, Salesnet focuses on SFA (sales force automation). Although CRM and SFA are inextricably linked, there are differences between the two: SFA is all about getting sales employees running efficiently, and CRM is software that gives the business view into customers actions. Because customers are typically first "touched" by the sales or marketing staff, CRM solutions include at least some functional SFA tools. Salesnet takes the SFA concept further, allowing sales employees to build processes that force at least minimal business rules to be followed. The result: The sales staff becomes more effective.
eWEEK Labs tests show that the Salesnet application is an almost-perfect minimalist SFA solution. We found it extremely easy to create business processes, which instantly became available to everyone on staff. For example, we created a multistep process in which we tracked a lead, kicked off a conference call, automatically initiated an e-mail message and processed a literature request. If the deal was lost, we could set up Process Builder to initiate a follow-up call later in the year.