Enterprise Applications - eWeek




Rules of (Customer) Engagement




The customer is always right … even in an economic downturn. AMR Research CEO Tony Friscia and Research Director Rob Bois discuss the importance of sustained investment in customer management software and applications.

 



 
Rules of (Customer) Engagement
The customer is always right … even in an economic downturn. AMR Research CEO Tony Friscia and Research Director Rob Bois discuss the importance of sustained investment in customer management software and applications.

Host: Tony Friscia

Length: 00:10:29

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