SAP CRM Benefits from NetWeaver Update
NetWeaver updates will be accessed by mySAP CRM 4.0, providing analytic applications to business users of the suite.HANOVER, GermanyThe update to SAP AGs NetWeaver business integration platform announced at CeBIT 2004 here Thursday will give a boost to SAPs customer relationship management applications, according to company officials. NetWeaver updates will be accessed by mySAP CRM 4.0, providing analytic applications to business users of the suite. The NetWeaver 2004 update will also provide mySAP CRM with a new high-speed search engine, which will allow users to segment customer data. NetWeaver 2004s business intelligence and portal components provide new analytic extensions to mySAP CRM, giving business users the ability to design analytic processes that map to their business processes. Users will be able to design software agents that run in the background, analyzing data from multiple business applications, then feeding the information back into operational CRM processes, such as for a call center or marketing application.
"Were bringing advanced analytics to frontline users," said Siegfried Leiner, vice president CRM product management at SAP. "This technology is easy for specialists, but now were making it relevant for day-to-day users. They can improve their decision-making and make better use of the tons of data in their organizations."
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