SAP is leveraging the Google Maps API to integrate enterprise data online in real-world maps, satellite images or Street View views.
SAP AG (NYSE:SAP) July 27 will soon allow its Business Objects analytics, StreamWork collaboration and other enterprise customers to use Google
Maps to see a geographical visualization of product sales and other information.
Google Maps is an application that lets consumers access interactive
map, satellite and street-level views of the world's geographical locations via
SAP said it is seeing a trend
where corporate data is being increasingly tagged
with geospatial information, improving data visualization and rapidity at which
customers can consume, digest and act on the info they see on a map.
Steve Lucas, general manager of business analytics for
SAP, noted that SAP business analytics customers have previously been free to
marry their data with Google Maps through their own mashup development work.
Now SAP is letting its software customers integrate their
data using the Google Maps API Premier and plot the data out on Google Maps for enhanced
Graphing product sales by geography and porting this
content to a PC, tablet computer or smartphone is one way this would work.
operator might use Google Maps and SAP Business Objects Explorer software to find
the exact location of faulty towers yielding dropped calls for its subscribers. There are obvious applications for such
a mashup in supply chain, manufacturing and retail industries as well.
The idea is that SAP customers will be able to grok the "where"
of their information against a backdrop of global, regional and local trends.
The SAP-Google Maps API integration will be available in future releases of SAP's Business Objects software, the StreamWork real-time collaboration platform
and SAP mobile apps.
StreamWork, a more serious enterprise riff on the failed
Google Wave platform, could be wed with Google Maps to let customer service
representatives discuss the geographic locations of consumer complaints.
Lucas said the Google Maps integration is a natural one
from the standpoint of two giants in the consumer and enterprise software
Perhaps the bigger story that bears watching here is that traditionally
buttoned-down SAP is reaching out to consumer-happy Google (NASDAQ:GOOG) for integrations.
For example, SAP sells StreamWork, which also lets users
upload their Google Docs for sharing with work groups, through the Google Apps