SAP Makes Aggressive HR Moves to Move the Market Needle
SAP is fighting a war for talent, inside and outside it's walls.SAP in the 1990s led the pack in ERP (enterprise resource planning) sales, growing to become the world's largest business applications provider. But now with the -90s far behind it and a tapped enterprise market the company is looking for novel ways to grow its market share. While it has taken on new areas of business-on-demand ERP and business user applications among them-SAP, like its competitors, faces internal challenges to its very external growth plans. "If you want to grow, you have to win the war of talent," said Claus Heinrich, a member of SAP's Executive Board who heads the company's global human resources efforts.
Heinrich is at the forefront of building SAP's employee base to meet the aggressive growth goals the company has set for itself. In 2005, SAP's Executive Board devised a plan to double the company's customer base by 2010. To get there SAP has taken a three-pronged approach that includes the recent acquisition of Business Objects (which added about 6,000 employees to SAP's roster) and fits into the company's business user segment, the build out a new mid-market on demand suite, Business ByDesign, and a renewed focus on obtaining more small and midsized enterprise customers.