SAP Taps Former Siebel Exec for CRM Group
Patrick Bakey is named senior vice president of SAP America's North American CRM business unit as analysts predict that SAP will overtake Siebel in CRM market share by year's end.SAP AG announced Monday that it has hired former Siebel Systems Inc. executive Patrick Bakey to head up sales operations for its North American CRM business unit. Bakey, former vice president of federal sales at Siebel, was named senior vice president of SAP America Inc.s North American CRM business unit. Hell be responsible for increasing revenues of SAP CRM among both new and existing SAP customers, company officials said. Bakey will report to John Nugent, SAP Americas executive vice president of sales.
AMR Research Inc. projected last month that SAP would overtake Siebel in CRM market share by the end of the year.