SAS Focuses on Industry
Verticals"> SAS is also following through on a strategy to provide BI applications that are focused on vertical industries, Davis said. The BI applications introduced at the start of the SUGI conference on March 27 are focused on the financial services, manufacturing, retail and telecommunications industries. In the area of financial services, the software includes an anti-money laundering application that sifts through huge amounts of transaction data to detect suspicious deposit and transfer patterns.The latest version of this application provides enhanced data integration features through the SAS Data Integration Studio and related components.A new version of SAS Credit Risk Management for Banking provides improved reporting features so information can be rapidly shared throughout a bank for scoring, rating and managing credit and credit risk. SAS Fair Banking provides enhanced analytics to help lenders ensure regulatory compliance while improving the quality of lending decisions. For the manufacturing sector, SAS has enhanced its warranty analysis application, which seeks to reduce warranty costs and improve product quality by using warranty claims, call center data, and other data sources to identify fraudulent claims and emerging quality problems, and to forecast warranty costs. The new version provides integration with standard desktop office tools. A new Service Parts Optimization product gives manufacturers better tools for forecasting demand for parts and optimizing inventories with the goal of increasing customer satisfaction and improving profitability. In the telecommunications field, SAS is shipping two products later this year. They include a revenue assurance application that enables service providers to track and manage their revenue streams to ensure that they are receiving the forecast amounts of revenue from their various business lines. Click here to read about the SAS Institutes move to deliver applications supporting life science enterprises. The Price Plan Optimization product helps services providers improve their operational performance and customer satisfaction by identifying price plans that are preferred by customers while providing the highest returns for provider. In the retail sector, SAS has released three enhanced applications. They include the Markdown Optimization application, which boosts profitability by helping managers identify products that should be marked down and decide by how much, when and in which stores. This latest version of the application supports broader scalability to support large-volume markdowns and clearance sales. The enhanced Marketmax Allocation application enables user-defined merchandise allocations for inventory management. The application recommends targets for replenishment of merchandise on store shelves. The Promotion Optimization applications helps managers arrange campaigns by predicting which times are optimal for promotions at specific locations, at certain prices and using different promotional methods. The new version supports more complex promotions with improved scenario analysis and planning. The goal of these products is to provide enterprises with more sophisticated BI and analytics tools than just the simple query and reporting tools that enterprises are used to working with, said Anne Milley, SAS director of technology product marketing Enterprises want BI products that are more predictive and give them broader insights into what is happening in their operations, she said. This level of analysis requires a high level of data integration and allows users to "get better answers faster, which is far more than what mainstream query and reporting tools can do," she said. Check out eWEEK.coms for the latest news, reviews and analysis about productivity and business solutions.