SBS 2003 a Team Effort

By Peter Galli  |  Posted 2003-10-13 Print this article Print

Microsoft SVP says integration is key.

More than 5,500 Microsoft Corp. partners came to New Orleans last week to attend the Redmond, Wash., companys first-ever Worldwide Partner Meeting. And Microsoft didnt disappoint, announcing the general availability of Small Business Server 2003. eWEEK Senior Editor Peter Galli caught up with the man in charge of the product, Orlando Ayala, senior vice president of Microsofts Small and Midmarket Solutions & Partner Group, to discuss some of the issues surrounding SBS.

Microsoft has been talking a lot about the integrated innovation that SBS 2003 brings to the market. Does this mean you are actively using that product to push the sale of other products on customers as well?

SBS brings great value to our customers and partners. The connectivity and wiring we have done in this product brings a new level of integration. But products like Office are the window from which customers run their businesses. So broad customer connectivity is very important, and our task is to show them the value that SBS and the client bring. We need to help them understand the value the whole stack brings and how each part works well with the other.

Some people are saying that SBS 2003 is nothing more than the Microsoft BackOffice product, which was discontinued in 2001, revisited. Is that the case?

Absolutely not. BackOffice was targeted at a very different set of customers. The major breakthrough of SBS 2003 is the simplicity it brings to the small and midsize market through the enormous integration work we have done.

Obviously, Microsoft needs to have its partners on board to promote and sell this product and your vision. But some of the former Great Plains partners are apparently worried about their future and role in promoting this solution. Are you addressing that?

Absolutely. We cannot do this without them. We have invested very deeply in our SMB [small and midsize business] products. We had 42,000 SMB resellers and already have 5,000 on board for SBS 2003, and we expect this to grow to 10,000 over the next year. ...

Linux is very successful in the small-business space due to the fact that many customers perceive it to be free. How do you compete with that perception?

This is all about customer value. We have a lot of work to do with the channel to show that our integrated stack is really the way to add value. But the reality is that, in the end, the customer will have the last word, and the vendors will win based on how they respond to customer pain.

Peter Galli has been a financial/technology reporter for 12 years at leading publications in South Africa, the UK and the US. He has been Investment Editor of South Africa's Business Day Newspaper, the sister publication of the Financial Times of London.

He was also Group Financial Communications Manager for First National Bank, the second largest banking group in South Africa before moving on to become Executive News Editor of Business Report, the largest daily financial newspaper in South Africa, owned by the global Independent Newspapers group.

He was responsible for a national reporting team of 20 based in four bureaus. He also edited and contributed to its weekly technology page, and launched a financial and technology radio service supplying daily news bulletins to the national broadcaster, the South African Broadcasting Corporation, which were then distributed to some 50 radio stations across the country.

He was then transferred to San Francisco as Business Report's U.S. Correspondent to cover Silicon Valley, trade and finance between the US, Europe and emerging markets like South Africa. After serving that role for more than two years, he joined eWeek as a Senior Editor, covering software platforms in August 2000.

He has comprehensively covered Microsoft and its Windows and .Net platforms, as well as the many legal challenges it has faced. He has also focused on Sun Microsystems and its Solaris operating environment, Java and Unix offerings. He covers developments in the open source community, particularly around the Linux kernel and the effects it will have on the enterprise.

He has written extensively about new products for the Linux and Unix platforms, the development of open standards and critically looked at the potential Linux has to offer an alternative operating system and platform to Windows, .Net and Unix-based solutions like Solaris.

His interviews with senior industry executives include Microsoft CEO Steve Ballmer, Linus Torvalds, the original developer of the Linux operating system, Sun CEO Scot McNealy, and Bill Zeitler, a senior vice president at IBM.

For numerous examples of his writing you can search under his name at the eWEEK Website at


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