SMBs Have Big Business Needs
Opinion: Vendors are tailoring products for small and midsize businesses, but are they really filling their needs?Most things in life can be represented by the classic bell curve: test scores, voting preferences, economic class, height and weight, for example. Count businesses in that great middle area of the bell curve, too, though you could even skew that curve further toward the smaller end of the scale. The fact is, most companies out there are small or midsize, regardless of how you determine size, such as by revenue or employee head count. The problem is that many "small" businesses have big business needs, and many "large" businesses may not. As we have reported in our series of articles on the small and midsize business markets, vendors are paying increasing attention to SMBstailoring products for SMB needsbut are they the right products that fit specific needs, or are they just "light" versions of large enterprise products?
In our Midmarket Report, we look at two areas from the channel perspective: BC (business continuity) and DR (disaster recovery) services, and SAAS (software as a service) business applications. SMBs may not suffer huge losses compared with a Fortune 500 company that loses a data center in a hurricane, but everything is relative: The SMB suffers just the same for comparatively small financial or data losses.