SMBs, SAAS May Mix After All
The service side of the equation works, but not the price, when it comes to big-ticket enterprise apps-particularly not when competing with low-cost offerings from nimble, small service providers.When it comes to small and midsize business customers, the general assumption that gets made in the vendor community is that they would all line up to use enterprise-class applications if only those apps were available as a service. The second part of the equation is pretty much true. A lot of SMB customers don't have the IT talent on hand to run a lot of application software on-premises. As a result, the economics surrounding SAAS (software as a service) applications are pretty compelling.
But what still holds a lot of SMB customers back is the cost of those applications. Faced with prices that can range anywhere from $50 to $150 a month per user, a lot of SMB customers balk at the total cost of ownership of these applications over an extended period of time. To make matters worse, they also feel that they are paying to make use of a whole lot of features they don't really need.