Salesforce.com Aims to Expand Subscriber Base with Multiforce

 
 
By John Pallatto  |  Posted 2005-06-21 Email Print this article Print
 
 
 
 
 
 
 

The company plans to expand its subscriber base by encouraging customers to use its new Multiforce operating platform and its Customforce development tools to build niche add-on applications.

SAN FRANCISCO—With the official release Tuesday of its Multiforce 1.0 operating system and the Customforce 2.0 application customization tool, Saleforce.com is making clear that it plans to grow by constantly expanding its subscriber base, not by offering a more diverse application suite. Salesforce.com will rely on partners and customers to create new applications that all run on top of the Multiforce on demand operating system, which gives customers access to the companys Web-based CRM (customer relationship management) and customer service applications. "A whole ecosystem of companies has emerged around us…who have been able to extend our application with Customforce," said CEO Mark Benioff.
The goal of the combination of Multiforce and Customforce is to give customers and independent software vendors the means to create an unlimited number of add-ons and extensions to the Salesforce.com platform, Benioff said.
To grow and prosper, Salesforce doesnt have to introduce a diverse range of enterprise applications to try to turn into another SAP or another Oracle, said Phill Robinson, Salesforce.com senior vice president of global marketing. Instead it has to attract an ever-increasing population of subscribers who want to work with Salesforce, Customforce and Multiforce as an application platform, Robinson said. Click here to read more about the latest CRM product features from Salesforce.com and Siebel Systems.
Its not even essential that customers start with the Salesforce sales automation and customer service application, he said. They might want to start with Customforce to build anything from a human resources management applications to a database query system, Robinson said. Customforce will allow any developer anywhere in the world who has Internet access to log on to Salesforce.com to create niche business applications that large software companies would have interest in building, he said. "There are hundreds and thousands of niche applications that were never built because theyre just not economically viable for the big companies to develop" that are now in reach of developers everywhere, he said. Applications that have been built with custom force include expense reporting, recruiting, project management and schedule management. Benioff suggested that customers shouldnt bother to buy enterprise databases or storage systems for their application data. They should simply rely on Salesforce.coms on demand infrastructure to provide the entire application platform, he said. Next Page: Breaking down barriers.



 
 
 
 
John Pallatto John Pallatto is eWEEK.com's Managing Editor News/West Coast. He directs eWEEK's news coverage in Silicon Valley and throughout the West Coast region. He has more than 35 years of experience as a professional journalist, which began as a report with the Hartford Courant daily newspaper in Connecticut. He was also a member of the founding staff of PC Week in March 1984. Pallatto was PC Week's West Coast bureau chief, a senior editor at Ziff Davis' Internet Computing magazine and the West Coast bureau chief at Internet World magazine.
 
 
 
 
 
 
 

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