Salesforce.com Takes a Loss, Shares Rise

 
 
By Chris Preimesberger  |  Posted 2006-08-16 Email Print this article Print
 
 
 
 
 
 
 

The online CRM vendor reports increased revenue and a jump in number of subscribers, leading to a rise in its shares' value despite the company's net loss in Q2.

Online CRM software specialist Salesforce.com reported Aug. 16 that it increased its year-over-year revenue by 64 percent to $118 million, but it still recorded a net loss of $145,000—less than expected—in its fiscal second-quarter financial report. Nonethless, the companys shares rose in value by as much as 13 percent as the company added more subscribers than analysts had estimated. Chairman and CEO Marc Benioff said in a separate announcement Aug. 16 that Salesforce.com recently hit the 501,000-subscriber mark, an increase of 57,000 during Q2—a 13 percent improvement.
The San Francisco-based company serves about 24,800 businesses with its Web-based turnkey CRM (customer relationship management) software.
Salesforce.com announces a PRM (partner relationship management) suite. Click here to read more. "Over the last six-month period, [Salesforce.com] sales have grown 65 percent, while selling, general, and administrative expenses [SG&A] costs rose only 52 percent; thats good," wrote analyst Rich Smith of The Motley Fool, based in Alexandria, Va. "The problem is that the cost of providing services has doubled during that time, and thats depressing gross margins a bit.
"Fortunately for Salesforce, its cost of sales is just a fraction of its SG&A costs. So long as the firm continues to exercise restraint with operating costs, the rapid rise in cost of sales shouldnt prevent it from expanding its net profit margin and dropping ever more pennies, from each dollar of sales, to the bottom line." Subscription and support revenues were $106.7 million, an increase of 63 percent on a year-over-year basis and an increase of 13 percent on a quarter-to-quarter basis, Benioff said. Professional services and other revenues were $11.5 million, an increase of 82 percent on a year-over-year basis and an increase of 13 percent on a quarter-to-quarter basis. Are online office applications ready for the enterprise? Read more here. Benioff, in a statement issued to media members earlier in the day, touted the customer and revenue numbers as "incredible milestones that only a few software companies achieve." "In fact, only about 40 software companies are at the $500 million mark, and only 27 have gotten to over $1 billion," Benioff said. "This performance makes us the fastest-growing software company of our size anywhere in the world today. Why? It is because customers like Cisco, Merrill Lynch, Sprint, Nokia, ADP and almost 25,000 others have succeeded with Salesforce.com where they had failed before with the traditional client/server enterprise software model. It is the end of software," he said. The company also reported that it has reached the 1,000 mark in number of nonprofit organizations that utilize its on-demand fund-raising and administrative services. Salesforce.com also adjusted its Q3 revenue projections upward slightly. Benioff said third-quarter revenue is projected to be in the range of $128 million, up from $126 million. Check out eWEEK.coms for the latest news, reviews and analysis about customer relationship management solutions.
 
 
 
 
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on Salesforce.com and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz
 
 
 
 
 
 
 

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