"Ive spoken with [Sendias] customers and seen their product. I think it is cool stuff and the customers are happy," Pombriant said. It will win good support in the market for developers who need to make specific on-demand applications work on handheld devices. Developers have been slow to deploy business applications on wireless devices because of the complicated process for trying to deploy different versions of the applications that will run on the personal digital assistants or cell phones.For Salesforce.com the acquisition was a natural choice because the two companies had been working together for many months and their technologies worked well together, said Parker Harris, Salesforce.coms executive vice president of technology. "Its hard for companies to build a huge business" on wireless solutions, Harris said. The Sendia technology has proved to be a good adjunct to the Salesforce.com AppExchange platform, and that is why the acquisition is beneficial to both companies as well as to Salesforce.com customers, he said. In addition, all of Sendias 79 customers are also Salesforce.com AppExchange customers. "With our resources we can now accelerate their business even more so than when they were independent," Harris said. The Sendia acquisition is not a sign that Salesforce.com is about to start an acquisition binge, he indicated. The acquisition is both "strategic and tactical" because it allows the company to grow in new directions while providing a means to serve customers better, he said. Click here to read about the release of the Salesforce.com "Unlimited Edition" aimed at supporting the production of new third-party AppExchange products. "It wasnt like we took this big thing and bolted it onto our company. It fits seamlessly," he said. "Our focus is not to go out and acquire companies. Our focus is to serve customers, and that is what we are doing with the Sendia acquisition," he said. Salesforce.com has named Sendia President and Chief Operating Officer Alex Klyce as senior vice president and general management of the AppExchange Mobile Unit. Sendia has 35 employees, but there is no word on how many of them will ultimately join Salesforce.com. Check out eWEEK.coms for the latest news, reviews and analysis about productivity and business solutions.
For Sendia, the acquisition couldnt come at a better time. Sources told eWEEK that Sendia had been seeking a buyer for months because it was running short on cash and its technology wasnt generating enough cash to keep the company solvent.