Small Business Leads Way
As we head into 2002, there's much to worry about regarding American business.As we head into 2002, theres much to worry about regarding American business. We experienced the biggest bankruptcy ever as energy trader Enron filed for Chapter 11 early in December, while during last year, we saw millions laid off from the largest corporations in the country. Thats the bad news. The good news is that small businesseswhich make up most of the incorporated entities in the United Statesare not in as bad a shape and are not as worried about the health of the economy. According to a recent survey of 976 "very" small businessesthat is, those consisting of 20 or fewer employees (the U.S. Small Business Administration classifies small businesses as having 500 or fewer employees)86 percent have confidence in the future of their business and 67 percent are confident in the U.S. economy. The survey goes on to say that 77 percent believe that a Web site is essential to their business, whether as a marketing tool or an e-commerce channel.
The survey, commissioned by small-business and consumer site developer and host Homestead Technologies, has, of course, its own agenda, which is to show that theres plenty of opportunity for Homestead as well, but the point about the health of small businesses is not to be overlooked. In times of great uncertainty, remember the basics.