Sony Counters Samsung Experience with Qualia
At competing events in New York City, Samsung and Sony unveiled new showrooms designed to highlight high-tech convergence devices.NEW YORKSamsung unveiled its new high-tech showroom Wednesday to a select group of media and analysts. Located in New Yorks swanky Time Warner Center, the "Samsung Experience" follows in the footsteps of Sonys popular Style stores, located in New York and San Francisco. The 10,000-square-foot showroom features 10 separate themed areas focusing on home, work and play. Launched with a wide array of partners including Mark Cubans HDNet and the MIT Media Lab, the Samsung Experience promises a destination for tourists and locals alike to sample and play with a wide range of Samsungs digital products.
According to MIT Media Center Director Nicholas Negroponte, who was digitally beamed into the launch event via video tape, Samsungs new showroom focuses on device convergence and personal convergence. Negroponte envisioned a world where devices do multiduty, morphing into digital Swiss Army knives of voice, music, video, home security and more. His vision of the convergence of home and work lives was vaguely disquieting, but the audience of Samsung executives, reporters and hangers-on seemed mostly bowled over by the array of technology, rather than the limiting capabilities.