Study Finds Siebel Customers Not Getting ROI
Nucleus Research reports that 61 percent of the customers it surveyed did not believe they had achieved a positive ROI from their Siebel investment.An independent study by market research firm Nucleus Research Inc. concluded that a disproportionate number of Siebel Systems Inc. reference customers are not getting a return on investment from their Siebel CRM implementations. Nucleus Research, a Wellesley, Mass.-based firm specializing in research on the return on investment companies get from deploying various IT systems, contacted 66 customers referenced on Siebels Web site. It spoke to 23 of the customers, with an additional 12 declining to be interviewed. The rest did not respond to the companys survey. Nucleus reported that 61 percent of the customers it surveyed did not believe they had achieved a positive ROI from their Siebel investment. In addition, 78 percent of the surveyed customers said the product was not user-friendly, and 65 percent derided Siebels customization capabilities and performance.
Most of the customers interviewed by Nucleus conducted large-scale deployments of the market-leading customer relationship management software, with the average cost of a three-year deployment at $6.59 million, including software, consulting services and support personnel. That cost works out to about $18,000 per user, according to the study.