Sun Microsystems President and CEO Jonathan Schwartz, along with several others, kicked off the 2009 JavaOne conference on June 2 with the debut of Sun's Java Store, a global marketplace for Java applications, as well as a host of other new services, applications and projects.
SAN FRANCISCO -- Sun Microsystems President and CEO Jonathan Schwartz, along with several others, kicked off the 2009 JavaOne
conference on June 2 here with the debut of Sun's Java Store
, a global marketplace for Java applications, as well as a host of other new services, applications and projects.
The new Java Store will enable companies and developers to
distribute content to an estimated 800 million Java desktop users
worldwide. The Java Store is a consumer-facing storefront that enables
the discovery and purchase of Java and JavaFX applications. The Java
Store is a network service that offers developers and companies a
nearly unequaled distribution channel for reaching potential customers
and driving revenue through the sale of innovative new content, Sun
In an earlier blog post on the Java Store, which he referred to as
"Project Vector," Schwartz said the only other technologies that
offered similar distribution capabilities are Windows and Adobe's Flash.
"Whether you are a Fortune 500 company or a small software startup,
your primary need is the ability to reach customers. The Java Platform
reaches more customers than just about any other software platform in
the industry," said Eric Klein, vice president, Java marketing at Sun,
in a statement. "We're building new business opportunities and are
thrilled to launch the Java Store to connect developers with hundreds
of millions of Java users. The Java Store will become the destination
for the most interesting, useful and entertaining Java software and
Sun announced that a private beta program for the Java Store has
already begun and is expected to open for all U.S.-based Java users
later this year. Sun also announced that developers can begin
submitting Java Platform Standard Edition (Java SE) and JavaFX-based
applications to the Java Warehouse for distribution in the Java Store.
Consumers can visit http://store.java.com
to sign up for a chance to
participate in the Java Store private beta program and developers can
to submit applications for the Java
The Java Store, created in Sun's JavaFX rich internet application
(RIA) technology, will automatically be delivered to end users via the
Java Runtime Environment (JRE), Sun said. The Java Store contains
personal productivity, business, social graph and entertainment
software organized in a simple and intuitive user interface. The Java
Store also allows users to safely install applications by simply
dragging them from the Java Store directly onto their computer desktop,
greatly simplifying the software installation process.
Meanwhile, the Java Warehouse is the repository for applications
submitted by developers for distribution in the Java Store. The Java
Warehouse will facilitate the aggregation, management and distribution
of Java applications across all the screens of a customer's life -
browser, desktop, mobile and TV. While Sun manages the desktop-focused
Java Store, mobile and TV service providers can use the Java Warehouse
to acquire high quality applications for their existing, private
branded storefronts, Sun officials said.
In addition to the launch of the Java Store, Schwartz and Sun also
announced key updates to its JavaFX and GlassFish Portfolio software.
In addition, Sun also previewed the upcoming versions of Java Platform
Standard Edition 7 (Java SE 7) and Java Platform Enterprise Edition 6
(Java EE 6).
"Java is one of the most ubiquitous and widespread technology
platforms the world has ever seen - and its future has never been
brighter," said Schwartz. Schwartz noted that there are more than 6.5
million Java developers worldwide, and more than 7 billion Java
devices, including more than 2.6 million mobile devices, 40 million TV
set-top boxes and 800 million Java desktops.
Meanwhile, as the JavaOne show unfolds, a number of industry leaders
will share the main stage during the opening session of the conference
to demonstrate how Java technology plays an essential role in their
businesses' technical road maps and product offerings, such as:
??Ã James Barrese,
vice president of architecture, platforms and systems at eBay, will
discuss how eBay has leveraged the Java platform to build the world's
??Ã Alan Brenner,
senior vice president of BlackBerry platforms at RIM, will share how
Java helps power its suite of devices, including the BlackBerry Curve,
which outsold all other smartphones in the U.S. during the last
??Ã Don Ekland,
executive vice president of advanced technologies at Sony will talk
about Sony's work with Java on the Blu-ray platform.
??Ã Lowell McAdam,
president and CEO of Verizon Wireless, who will outline his company's
strategic decision to deploy Java Platform Micro Edition (Java ME)
-based services in its network and offer Java-based services and
applications to its subscribers.
??Ã Diane Bryant, CIO
of Intel will discuss Intel's work with Sun in integrating Java
technology on its next-generation of processors.
And Sun Co-founder and Chairman of the Board, Scott McNealy, and
Oracle CEO, Larry Ellison, will close the opening session by discussing
Java's role in computing.