Surround-Sound Ads Make Their Way to Retailers Registers
While consumers are captive as they wait to pay for their groceries, VeriFone wants to sell to them with 65,356-color displays and digital stereo sound, all running Linux.With American retailers preparing to replace their aging point-of-sale units at record rates, a retail POS vendor called VeriFone wants to flood checkout lanes with Linux-based full-motion video, 65,356-color displays and digital stereo sound. The new unitdubbed the MX870is designed to deliver animated ads and demos in a loud, attention-demanding manner, which is not hard when customers have no choice but to stand in line. "Retailers are very much looking to extend their brands," said Marcus Hodge, a product marketing manager at VeriFone.
"They want to use the POS lane to communicate with customers more effectively. Its like a retailer having their own television network, with the ability to run any kind of animation."