Theres One "e" To Avoid: e-Darwinism
The famous Darwin Awards (www.darwinawards.com) recognize those who have found ingenious ways to personally leave this earth.The famous Darwin Awards (www.darwinawards.com) recognize those who have found ingenious ways to personally leave this earth. I believe a corporate version is needed to recognize institutional merit. That Darwin would commemorate corporate foul-ups and allow the greater business community to bid a fond farewell to these fiascos. Though circumstances vary, companies Id nominate for awards tend to have one thing in common: They fell prey to faulty business metrics. In the last few years, the intoxication of the Internet boom encouraged firms to disregard basic business rules. Once off the sober path of wisdom, Darwin-ready firms abandoned profits for lesser goals such as branding, promotion, accelerated revenue growth and greater market share. Never mind that "eyeballs" dont equate to revenue, or that revenues dont necessarily equate to profits.
One recent poster child was Pets.com. The company spent nearly $29 million on advertising before managing to annihilate everything but the pooch. The promotions were outstanding, but Pets.com is toast.