Travel Sites Ease Privacy Rules on Personal Data
A survey finds that travel sites are bucking the trend seen in most industries by doing less to protect consumer privacy.When it comes to privacy issues, the online airline/travel industry is moving in the opposite direction from most industries and is using personal data more aggressively than it did just a few months ago, according to a new report from an industry consulting firm. Excluding privacy, the travel industry is doing quite well in terms of customer service and responsiveness, and thats mostly because its feeling the competitive pressure from travel Web sites such as Travelocity, Orbitz and Expedia, said Terry Golesworthy, president of The Customer Respect Group. In turn, those Web travel sites have been doing well because of a lack of Web-friendliness that initially had been shown by the airlines and hotels, as well as the fact that travel agentsunlike several years agonow charge consumers directly, as opposed to solely taking a cut from the airline and hotel fees they book.
E-commerce sites often check out during checkout, according to a recent study of site performance. To read more, click here.