Microsoft has gone back to basics with its Windows 8 logo, which looks like a Window. Previous Windows logos closely resembled a colorful flag.
Microsofts devotion to its Metro design aesthetic doesnt
stop at Windows 8, Windows Phone and the most recent Xbox Dashboard: it also
influenced the new Windows 8 logo.
We realized an evolution of our logo would better reflect
our Metro style design principles, Sam Moreau, principal director of Microsofts
User Experience for Windows, wrote in a Feb. 17 posting on The
Unlike previous iterations of the Windows logo, which
embraced wavy lines to the point where people mistook it for a flag, the
revised Windows 8 logo is clearly, well, a window. If you look back at the
origins of the logo you see that it really was meant to be a window, he wrote.
We did less of a re-design and more to return it to its original meaning and
bring Windows back to its roots.
Its perhaps ironic that, despite Windows logo returning to
its roots, Windows 8 represents something of a radical deviation from the traditional
Windows user interface. In a bid to run effectively on both tablets and PCs, Windows
8 features a Metro-style "start" screen of colorful tiles linked to
applicationsthe better to tap and swipe, if the device running the OS happens
to feature a touch-screen. Power users and those who want the old-style Windows
experience can flip from there to a fully actualized desktop, which has
undergone some tweaks of its own.
Microsoft executives claim that Windows 8 will offer no
compromises in either its tablet or traditional PC iterations. Indeed, Windows
on ARM (the architecture that powers many of todays mobile devices and that Microsoft
has started referring to using the acronym WOA) will feature a modified
version of Office 15, the upcoming version of Microsofts Office software. Within
the Windows desktop, WOA includes desktop versions of the new Microsoft Word,
Excel, PowerPoint and OneNote, code-named Office 15, Steven Sinofsky,
president of Microsofts Windows and Windows Live division, wrote in a Feb. 9
posting on the corporate Building
blog. WOA will be a no-compromise product for people who want
to have the full benefits of familiar Office productivity software and
Because of its presence on tablets, Apple will face
competition from Apples iPad and a big family of Google Android devices. Even
on PCs, where the Windows franchise has long dominated, Microsoft will need to
overcome many users likely reluctance to upgrade from Windows 7. However it
fares in those battles, at least Microsoft will have a nifty new logo.
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