Yahoo Search Snags

By Matthew Hicks  |  Posted 2004-05-13 Print this article Print

As its competition with Google heats up, Yahoo gains a search win on a major network of news sites.

In another sign of the intensifying competition in Web search, has switched to Yahoo Inc.s search technology for results on its major news and information sites. The switched occurred Wednesday but was announced last month as part of an expanded deal between and Yahoo subsidiary Overture Services Inc., which provides search-based advertising. Overture already has been providing paid search results for As part of the new agreement, it has added contextual ads, triggered by a Web pages content, to the mix.
The switch marks one of the biggest made public since Yahoo revamped its search technology in February and dropped Google for results on its Web portal, the most visited network of sites in the United States.
It also comes as search leader Google heads toward a public offering and expands into new areas such as e-mail and mailing list groups that pit it more directly against Yahoo. Yahoo executives were holding their annual analysts day Thursday in San Francisco, where CEO Terry Semel assured analysts that Yahoo is ready for the increased competition, according to the Associated Press. Officials at the Sunnyvale, Calif., company were not available for comment on the switch. Click here to read about Semels claim that Yahoo feeds on competitive threats., of Atlanta, is a unit of Time Warner Inc., which is also the parent company of America Online Inc. Ironically, AOL last year renewed its partnership with Google for both its Web search results and its search-based ads. The switch to Yahoo Search reaches across CNN.coms network of sites, including those for Sports Illustrated and CNN/Money. The sites now display a search query box that says "Powered by Yahoo Search." Check out eWEEK.coms Enterprise Applications Center at for the latest news, reviews, analysis and opinion about productivity and business solutions. Be sure to add our enterprise applications news feed to your RSS newsreader or My Yahoo page:  
Matthew Hicks As an online reporter for, Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. He joined Ziff Davis in 1999 as a staff writer for the former Strategies section of eWEEK, where he wrote in-depth features about corporate strategies for e-business and enterprise software. In 2002, he moved to the News department at the magazine as a senior writer specializing in coverage of database software and enterprise networking. Later that year Matt started a yearlong fellowship in Washington, DC, after being awarded an American Political Science Association Congressional Fellowship for Journalist. As a fellow, he spent nine months working on policy issues, including technology policy, in for a Member of the U.S. House of Representatives. He rejoined Ziff Davis in August 2003 as a reporter dedicated to online coverage for Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.

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