Zag: A New Way to Buy Cars Online

 
 
By Errol Pierre-Louis  |  Posted 2006-07-05 Email Print this article Print
 
 
 
 
 
 
 

This new technology platform is poised to make the buying experience easier and more transparent. (TechnoRide)

Car buying online isnt a new concept: According to J.D. Power and Associates, 68 percent of new vehicle purchases in the United States are preceded by shopping and research online. But an innovative technology platform is poised to make the experience much easier and more transparent for the potential buyer. Its called Zag, and its CEO is Scott Painter, the founder and former CEO of CarsDirect.com.
Zag is a B2B [business-to-business] service provider, building car-buying services for affinity and membership organizations such as Capital One and the AAA.
What are todays options for alternative fuels? Click here to read more. The way most current car-buying sites work is that you check prices for car models in your area through the site. The next step is to wait for a dealer to contact you with a quote; everything else happens offline.
Where Zags platform differs is that everything you need to buy a car—researching, configuring, selecting, pricing, searching inventory, accessorizing and financing—is done online. Once youve decided on the car you want, complete with any aftermarket accessories youd like to have installed, you instantly get a price quote from one of the many dealers that have signed up with Zag. If you like the price, you can accept it right then and there, with no haggling or pressure from a salesperson. Read the full story on TechnoRide: Zag: A New Way to Buy Cars Online Check out eWEEK.coms for the latest news, views and analysis on technologys impact on retail.
 
 
 
 
Errol Pierre-Louis is an editorial intern at PC Magazine, also writing for the Gearlog and TechnoRide Web sites. Pierre-Louis is a senior at Georgetown University majoring in English. He has been a staff writer for the Georgetown Voice as well as a contributor to Georgetown's The Fire This Time.
 
 
 
 
 
 
 

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