eBay Pushes to Be Everything for Its Sellers
As it celebrates its 10-year anniversary, eBay wants to embrace individual Web sites for its sellers and push PayPal for small businesses.Trying to make eBay as attractive and comprehensive as possible for small businesses that represent a huge portion of eBays revenue, the auction company is offering to help customers create their own Web sites to complement their eBay presence. The move comes at a crucial time for eBay. The company this month is celebrating its 10th anniversary, amid growing customer complaints about everything from lack of attention and reduced sales volume to recent price hikes and potentially better deals from rivals. Those online auction rivals include Overstock.com, Amazon, uBid and Yahoo, and some have viewed recent eBay price hikes as their opportunity to woo a disenchanted eBay installed base.