Enterprise Networking: Apple iOS Is Gaining On Google Android: Eight Reasons Why

By Clint Boulton  |  Posted 2012-01-20 Print this article Print
Apple iPhone 4S

Apple iPhone 4S

The chief reason iOS sales surged in the December quarter was the launch of the iPhone 4S in mid-October. Okay, so it came later than Apple usually upgrades its iPhones, and it wasn't the iPhone 5. Yet a superior camera, faster processor and other features were clearly a strong attraction for consumers. Nielsen said that 57 percent of new iPhone owners surveyed in December purchased an iPhone 4S.
2011 was the year of Google's Android operating system, as manufacturers introduced more than 300 smartphones, tablets and other devices that run the mobile OS. Yet that doesn't tell the whole tale of the year, as Apple came on strong in the December quarter with its iPhone. People in the U.S. bought a lot of iPhones for the holiday quarter. Nielsen surveyed 25,0000 people for December and found that nearly 47 percent said they bought an Android device over the previous three months, with 44.5 percent owning up to acquiring an iPhone for the same period. That gap was a gulf at the beginning of October, when 61.6 percent of 25,000 people surveyed said they purchased an Android device, compared with just 25 percent who bought an iPhone over the three months prior. What happened? Did Android, with all its variety of form factors, lose some of its cool factor to a single device and OS? This eWEEK slide show examines some of the reasons Apple gained shared in the U.S.

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