Charity Sites Saw Surge Of Traffic
Charity Web sites experienced a surge of traffic immediately after the World Trade Center attack, according to Nielsen//NetRatings.The two-hour music production, America: A Tribute to Heroes, broadcast by the television networks on Friday, Sept. 21, produced a surge of traffic to the Web site of the same name, according to Nielsen//NetRatings, a Web audience measurement service. The site, at www.tributetoheroes.org, attracted 1.2 million unique visitors from the time of the broadcast through the end of the weekend. Its three-day exposure placed it as No. 66 of the top 100 domains visited the week ended Sept. 23. The count measures traffic originating from homes, not from workplaces or automated site crawlers, Nielsen//NetRatings representatives said.
About 35 percent of the total, or 420,000 unique visitors, visited the donations page from the Tribute To Heroes home page, spending an average of five minutes there. The sites audience was composed of 60 percent females and 40 percent males, representatives said.