Company officials expect NDS' technology to boost Cisco's Videoscape TV service delivery platform, which delivers content not only to TVs but also PCs and mobile devices.
Cisco Systems has closed its $5 billion acquisition of NDS Group, a week after getting final approval
for the deal from European antitrust regulators.
The networking giant is looking to NDS to help bolster its ambitions in the booming video space
, with the companys technology expected to help drive the delivering and adoption of Ciscos Videoscape service, which enables consumers to find and watch pay TV content, not only on their televisions but also PCs and mobile devices.
Cisco announced the completion of the acquisition July 31.
Company executives are looking to become a dominant presence in the video delivery market, which they have said will grow fourfold in the next three years.
Simply put, almost everyone loves video, Jesper Andersen, senior vice president and general manager of Ciscos Service Provider Video Technology Group, said in a July 31 post
on the Cisco Blog site. The video entertainment industry is in the midst of a major market transition, with consumers demanding high quality video experiences that are inherently more immersive, engaging, mobile, and social. ¦ This creates great opportunities for Cisco and our service provider customers, as we partner together to deliver next-generation video experiences to subscribers worldwide.
Cisco officials announced the bid for NDS Group in March. The British company, partially owned by News Corp., develops video software and security solutions that enable service providers and media companies to bring video to a host of devices, from traditional televisions and PCs to smartphones and tablets. NDS counts many major service providers and media companiesincluding Cablevision and DirectTVas customers, both in the United States and overseas.
In a March 16 research note, analysts with Jefferies & Co. applauded the deal, saying it not only gave Cisco even more video capabilities, but that NDS' presence in markets outside the United States made it even more attractive.
While there are a number of benefits to this deal, we believe the deal was really done to expand Cisco's worldwide footprint in video delivery, the analysts wrote. Cisco is largely a North American player, and NDS has a valuable footprint in fast-growing emerging markets. We think acquiring NDS is the most efficient way for Cisco to penetrate these markets.
Video is one of the cornerstones for Ciscos growth strategy. Studies done by Cisco have indicated that within the next few years, video will account for 90 percent of all Internet traffic, and that by 2015, there will be 3 billion Internet-connected connected devices, from laptops to smartphones to tablets. NDS technology will help Cisco create products and services that address the space where video and connected devices merge, officials have said.
Video will be the new voice, Cisco CEO John Chambers said during a March 15 Webcast discussing the NDS deal. It will be pervasive, on any device ¦ any time.
Ciscos Andersen said NDS will only help his company further its video ambitions.
The NDS product suite and delivery model dovetails nicely with our Videoscape platform; together we will reinvent the TV experience for consumers, he wrote. Our shared vision focuses on an open architecture, multi-vendor partnerships and customized solutions, protecting customers investments today and paving the way for future growth.
Abe Peled, former NDS chairman and CEO, is now senior vice president and chief strategist for Ciscos Video and Collaboration Group, which includes Andersens unit.
The deal for NDS was Ciscos largest since it bought telepresence rival Tandberg in 2010 for $3.3 billion.