Video Networking Volume to Skyrocket
Videoconferencing systems also integrate with unified communications platforms, such as Microsoft Lync, that combine video, voice, IM, email and other technology that makes collaboration among a distributed workforce more effective. Cisco presented research at the San Jose event on the explosive growth of video networking. Today video is more than half the content traversing networks. This volume is expected to rise to 90 percent as soon as 2015. By that same year, one million minutes of video will travel across networks every second. Today 90 percent of people surveyed said they use a tablet computer while watching TV, which means they are consuming two video streams simultaneously. The use of telepresence video will grow six fold by 2015, based on the number of systems in place, according to Cisco.Cisco demonstrated for journalists the video capabilities coming in the near future that will place more demand on networks to deliver huge volumes of high quality video. In a video, combination TV and computer screens were depicted as an image projected on a wall that users can touch with hand gestures to move objects around just as they do now with their fingers on a touch screen tablet computer. Frames can be pulled away from a 3D display to float in mid-air. In one demonstration, two people speaking different languages were on a video conference and one speaker's comments were immediately translated into the other's language and vice versa. "This is not vaporware. Companies like Samsung and Corning are delivering those capabilities today," De Beer said. However, he had to admit that real time language video translation isn't available, although an archived video of a conversation can be automatically translated. Cisco networking also enables service providers, mobile system operators and other video content systems to deliver multiple streaming high-definition video across networks to a variety of end point devices. When NBC Universal broadcasts the 2012 Summer Olympics from London-as it did from Beijing in 2008-it will use a Cisco network to deliver multiple streams of content simultaneously for viewing on a IPTV, desktop computer, tablet or other mobile device, said Jesper Andersen, senior vice president and general manager of the Service Provider Video Technology Group at Cisco. Using a platform called Videoscape, Cisco delivers multiple high-definition video streams using virtualization and cloud computing to deliver the necessary bandwidth, said Andersen. "That's what we're helping them do. We're virtualizing everything that they have with open API's and open software architectures," Andersen said. Cisco demonstrated another interactive video offering where someone can watch an NBA basketball game on a big screen TV while simultaneously watching it on an Apple iPad. On the iPad are icons that provide more information on each player and his stats. During a commercial, the viewer can click on an ad to find out more about the product, receive a coupon for a restaurant or schedule a test drive in a car. Andersen said service providers are looking for more such features to not just optimize the experience for viewers but to better monetize the networks for themselves.
Video and collaboration combined was an $8 billion business for Cisco in fiscal year 2011, representing about 20 percent of its revenue, which was $43.2 billion, said De Beer.